Category: Market Intelligence

Business Intelligence: The Foundation for Embedded Analytics

With all the detailed information on customers, competitors and business operations that’s being gathered today, companies look to analytics to provide insights into this data. This demand for efficient ways to provide understandable and actionable information has contributed to the development of new software platforms that offer “embedded analytics” to their users. These offerings claim… Read more »

Telling Stories with Business Intelligence

In 1983, Edward Tufte published his groundbreaking book The Visual Display of Quantitative Information.  In it, he outlines the importance of visually presenting data and statistics in a way that is easy to understand—beautiful even. His work is widely regarded as foundational to informational design and his methodologies are employed in political science, data analysis… Read more »

How Can Well-Informed Market Intelligence Benefit Your Business?

Companies often conduct customer surveys and gather data about competitors to better understand how they are performing and how they can improve. This market research data is useful for evaluating performance and making adjustments aimed at improvement. Market research alone is a contemporaneous snapshot of performance that informs a reactive response to current conditions. Utilizing… Read more »