Market intelligence is the extroverted partner to business intelligence. Internal indicators about the health of a company’s operations comprise the realm of business intelligence. This may focus on things like aggregate numbers of consumers, active products and product lines, shipment quantities, daily, monthly or yearly sales volumes, supply chains and other business transactions. On the… Read more »
Tag: Market Intelligence
How Can Well-Informed Market Intelligence Benefit Your Business?
Companies often conduct customer surveys and gather data about competitors to better understand how they are performing and how they can improve. This market research data is useful for evaluating performance and making adjustments aimed at improvement. Market research alone is a contemporaneous snapshot of performance that informs a reactive response to current conditions. Utilizing… Read more »